The scale has grown, but the core principle remains the same – celebrate the amazing creativity on the platform, and remind the world of what an incredible place YouTube has become.
Having partnered with YouTube on Rewind since the first iteration in 2011, the project holds a special place in our hearts. It’s a fireworks display of digital culture and a can’t-miss event that draws the attention of fans from around the world. It may have been cool to hate on Bieber back then, but there's something even hotter to hate on now, for good reason: this absolutely awful, grating 8-minute video.In Rewind 2018, the Power Is With Creators and the YouTube CommunityĮntering its seventh year, and with over one billion views, YouTube Rewind has emerged as one of the most anticipated traditions on the internet.Įach year, Rewind brings together twelve months of trends, stars, music, and memes in a single video that serves as a time capsule for what matters most on YouTube. It was always an injustice, anyway, that Justin Bieber's "Baby" held the distinction of the most-disliked video previously. It shouldn't really come as a shock that the same platform that Logan and Jake Paul consistently flock to so they can hold onto their fifteen minutes of fame has produced a video that's so massively disliked by its audience, though. There's a clear disconnect here between the YouTube that the platform wants to present to its advertising partners and its actual audience, and it's plain to see where YouTube's interests actually lie. Then the video praises "doing something bigger than yourself," which has some of the most painful dialogue I've ever heard in a video, ever. There's also some animated YouTubers singing Drake's "In My Feelings," which sounds like a car wreck. While the older YouTube Rewind videos at least made sense in some cohesive manner, this clip is a mashup of some of the most cringeworthy moments of the year, including personalities like the terminally unfunny Trevor Noah flossing. There's also a really bad remix of Cardi B's otherwise awesome 2018 banger "I Like It." Then there's some nonsense going on with YouTube stars standing around a campfire discussing what the video "needs." Then there's a nightmare mashup of stars dancing to K-pop they've probably never actually listened to, Casey Neistat, and mukbangs. Ninja's there too, of course, despite not really being a YouTube star.
The clip begins with Will Smith talking about Fortnite for some reason, then it cuts swiftly to a group of YouTubers in a bus hovering over a Fortnite map.
It took the video eight years to gain that many, however, while the YouTube Rewind only took eight days to get there. It's amassed over 10 million dislikes, eclipsing Justin Bieber's 2010 hit "baby," which nearly hit 10 million dislikes. YouTube Rewind 2018 has ended up as the most disliked video in the history of the platform. This year's YouTube Rewind was a disaster, though not for the reasons you might be expecting.
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